Looking to get started in ABM? Here's a few of our favorite resources to kick start your studies. ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. Learn the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, a